Let’s not delude ourselves that channel shifting is easy

Even when the new channel is literally a couple of steps away:

I went to the movies yesterday…

So, the place is packed. Lines for the ticket counter is 25+ people deep.  There are 6 ticket vending machines sitting there, happily waiting dispense tickets. Empty. No lines. No people. No usage.

I waited and watched for about 15 minutes. 3 people used the machines.  Nobody came to the slow moving line and suggested they use a machine. People were in line complaining about how slow the line was moving.  People were using credit/debit cards in the line so no excuse there.

As you think you will change people’s habits with your stuff; go the movies.