Wake up and smell the coffee II

Ethiopia wants to trademark some its coffee beans to give growers more control (and presumably higher prices).  Oxfam is supporting their campaign and has put a video on Youtube accusing Starbucks of failing to support coffee growers.  Starbucks has responded by putting its own video up.  What’s interesting – from our perspective – about all that is that the conversation is moving to a different media. 

And if we link that to a new survey of teenagers conducted by the Pew Internet & American Life Project, which shows that more than half (55%) of all of online American youths ages 12-17 use online social networking sites, we need to be ready to move our conversation to where people are.

(Details on the coffee story are here.  The videos wouldn’t work on a crippled DOI computer even if the site were not blocked by the departmental nannywall, but will work on a real one.)