Estimated ranking of spend by advertisers on media for 2006:
- Channel 4
And according to The Times, Google are on track to overtake ITV by 2008.
The fact that this is coming from the Chief Executive of Channel 4, which is hardly a disinterested party, doesn’t make this picture wrong, though the conclusions he draws are unsurprisingly defensive. But from our point of view, it’s a reminder of the challenge from Directionlessgov – how close might we be to losing control of our own navigation? And would it really matter if we did?