Shiftable channels

Last year, 37% of us had an MP3 player.  This year, it’s 57%.  Next year, it will be higher still – if those who say they are going to buy, do, it will go up to 73%.

Who wants to bet on the accuracy of channel predictions five years out?

Small print.  The sample frame is ‘Entertainment Media Research’s UK panel of 300,000 music consumers’.  There is no indication of any attempt to map that to the population as a whole.  Full report is here [pdf] – details from pages 50 and 55.